2. Keyword_Research_Guide.pdf - Keyword Research The Definitive Guide With all the talk in the SEO world today about content authorship and social

2. Keyword_Research_Guide.pdf - Keyword Research The...

This preview shows page 1 - 5 out of 104 pages.

With all the talk in the SEO world today about content, authorship and social signals it’s easy to forget a little thing that happens to be the foundation of SEO: keyword research. I’m not exaggerating when I say that without keywords, there’s no such thing as SEO. They also help you figure out the thoughts, fears, and desires of your target market (as your Analytics stats will tell you, people type their inner-most thoughts into Google’s little search bar). In fact, keyword research is just market research for the 21st century. Keyword Research: The Definitive Guide Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. Introduction 1 Keyword Competition 5 Keyword Research Tools 6 SEO Content 7 Google Keyword Planner 2 Long Tail Keywords 3 Commercial Intent 4 Mobile : 9317180000 Whatsapp : 9417038687
Image of page 1
If you can master the lost art of finding awesome keywords for your business — you’ll not only benefit from more search engine traffic – but you’ll also know your customers better than your competition. Despite the importance of keyword selection, most people’s keyword research process looks something like this: Well today, all that changes. Because now you have a comprehensive guide that’s going to show you exactly how to find words and phrases that your target market uses to find information on the web. And when you tailor your on-page SEO around the right keywords, you’ll watch your site rocket to the top of Google — landing you more leads, sales and commissions in the process. But there’s a catch: Before you fire up a keyword research tool or fiddle with a single title tag, you need to identify niche markets in your industry. Once you find these niche markets, you’ll be able to tap into untapped buyer keywords that your competition doesn’t know about. Come up with a few keywords that potential customers might search for. Plug those keywords into the Google Keyword Planner Pick a keyword based on a vague combination of search volume and buyer intent To Benefit from Keywords, You Need to Know How to Find (and Use) Them Mobile : 9317180000 Whatsapp : 9417038687
Image of page 2
As I mentioned earlier, most people begin the process with a keyword research tool, like the Google Keyword Planner (GKP). This is a HUGE mistake. Why? Because as great as the GKP is at spitting out closely related keywords, it’s horrible at coming up with new keyword ideas. Niche Markets: Where (Smart) Keyword Research Starts Here’s an example: What do you think of when you hear the word “basketball”? Whether or not you’re a diehard fan, here are some words that may have popped into your head: But when you enter the word “basketball” into the GKP “Search for new keyword and ad group ideas” box… ...none of those related words show up. Mobile : 9317180000 Whatsapp : 9417038687
Image of page 3
In other words, the GKP only shows you keywords that are VERY intimately tied to the keyword you gave it.
Image of page 4
Image of page 5

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture