Receiver Coffee casee.docx - RECEIVER COFFEE Sathsarra Pahala Gedara 1 Introduction From the case to expand its operations outside the Maritimes

Receiver Coffee casee.docx - RECEIVER COFFEE Sathsarra...

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RECEIVER COFFEE Sathsarra Pahala Gedara 1 Introduction From the case, to expand its operations outside the Maritimes, Receiver is facing at least one marketing related challenge and one buying local challenge. The marketing-related challenge is closing the sales loop, whereby, while it is evident that Receiver has put in some effort into digital marketing through e-marketing and linked social media marketing, the results aren’t quite visible. On the other hand, the buying local challenge is the higher costs associated with buying local through smaller distribution channels and hence passing on the costs to consumers. Receiver’s Marketing Related and Buying Local Challenges According to the case, Receiver is engaged in digital marketing where it has an e-commerce website and linked social media platforms (Facebook, Twitter, and Instagram). However, as the statistics suggest, the business was not deriving sufficient value from its digital marketing investment hence the challenge of closing the sales loop. Despite having links to its social media accounts on its official
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