md 24.docx - Unique Marketing Characteristics a...

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Unique Marketing Characteristics a Product/Service requires based on PLCThe creation of a product or service within a given enterprise must be done with itsconsideration of the measurement of the average time in which is going to span. This isdone by the consideration of the sale of the product from the point of its production up tothe point its the time within the market is determined to have ended and thus theproduction ceases to continue as the market is no longer viable. Thus in marketing, theaim is to understand the characteristics of the product during each unique phase of itslife. This can help create a unique understanding of the market based on thecharacteristics or nature of the product. Most businesses aim for longer productlifecycles to increase profitability (Karakaya & Kerin, 2007)When a product is launched it is new and relatively untested. In this regard sales aregradually growing and thus profits are low or at times there are no profits at all. The
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Term
Spring
Professor
DavidCollins
Tags
Marketing, Claessens

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