Chapter 4 - Outline

Chapter 4 - Outline - Competitor Analysis MKTG 350 Tuesday,...

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Competitor Analysis MKTG 350 Tuesday, January 29
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Today’s Objectives Discuss the elements of a competitor analysis Define competitive advantage and discuss the characteristics of a sustainable competitive advantage Identify sources of competitor information Discuss ethical considerations in information gathering
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Elements of a Competitor Analysis Who are the major competitors? How do the competing products stack up against one another? What are the objectives of the major competitor products? What is the current strategy being employed? Who has the competitive advantage? What are they likely to do in the future?
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Who are the major competitors? Budget Generic Product Category Product Form
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How do the competing products stack up against one another?
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What are the objectives of the major competitor products? A growth objective I I I S
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major competitor products? A
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This note was uploaded on 04/07/2008 for the course MARKETING 350 taught by Professor Workman during the Spring '08 term at WVU.

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Chapter 4 - Outline - Competitor Analysis MKTG 350 Tuesday,...

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