Assessment I - Marketing.docx - T-1.8.1_v3 Details of Assessment Term and Year 4 2020 Time allowed 7 Weeks Assessment No 1 e-Marketing Plan Assessment

Assessment I - Marketing.docx - T-1.8.1_v3 Details of...

This preview shows page 1 - 3 out of 22 pages.

T-1.8.1_v3 Details of Assessment Term and Year 4, 2020 Time allowed 7 Weeks Assessment No 1 Assessment Weighting 100% Assessment Type e-Marketing Plan Due Date Week 7 Room Zoom Details of Subject Qualification BSB51918 Diploma of Leadership and Management Subject Name Marketing Details of Unit(s) of competency Unit Code (s) and Names BSBMKG510 Plan E-Marketing Communications Details of Student Student Name Thi nguyet dinh College AAC Student ID 201939638 Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me. Student’s Signature: __thi nguyet dinh__________________ Date: __23___/__10___/__2020_______ Details of Assessor Assessor’s Name NADIA CHOWDHURY Assessment Outcome Assessment Result Competent Not Yet Competent Marks /100 Feedback to Student Progressive feedback to students, identifying gaps in competency and comments on positive improvements: Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student. Student attended the feedback session. Student did not attend the feedback session. Assessor’s Signature: ___________________ Date: _____/_____/________ Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 1
Image of page 1
T-1.8.1_v3 Purpose of the Assessment The purpose of this assessment is to assess the student in the following learning outcomes: Competent (C) Not Yet Competent (NYC) 1.1 In consultation with relevant personnel, determine electronic marketing (e- marketing) purpose and objectives reflecting organisation’s strategy, direction and values 1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements 1.3 Develop a value proposition for e-marketing strategy or plan 1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan 1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives 1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies 1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements 2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required 2.2 Establish strategies for evaluation of website as a marketing tool 2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required 2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation 2.5 Develop website marketing strategy in accordance with, and for inclusion
Image of page 2
Image of page 3

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture