RESEARCH DESIGN.docx - RESEARCH DESIGN Methodology 1 Research Approach The use of quantitative and qualitative methods in business research has been

RESEARCH DESIGN.docx - RESEARCH DESIGN Methodology 1...

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RESEARCH DESIGN Methodology 1. Research Approach The use of quantitative and qualitative methods in business research has been widely discussed as both methods have their advantages and disadvantages. In order to offset the weaknesses and draw on the strength of both the use of mixed method research has become increasingly common in recent years (Bryman, 2006). Combining quantitative and qualitative types of research into an integrated framework has been criticized because the epistemological and ontological principles of these research approaches are said to be incompatible (Bryman, 2004). However, from a more technical view this connection is seen as not fixed and ineluctable, thus, the data collection and data analysis techniques are seen as capable of being fused (Bryman, 2004). Therefore, adopting a mixed method approach helps understanding complex data and gives a more complete and comprehensive account of the enquiry (Bryman, 2006; Creswell, 2003). The complexity in this particular research is the comprehension and analysis of how minimum wage earners meet ends and how it affects the economy of the city. The quantitative research in form of a questionnaire will provide numerical evidence and allow statistical analysis. Semi structured in-depth interviews will constitute the qualitative part of this research and give a sense of process and enhance the breadth and depth of the issue. 2. Locale and Sample of the Study The locale for the said study will be the City of Baguio- a melting pot which is a home to various kinds of people which includes those whose lives revolve around meeting ends and surviving. However, gathering data from all minimum wage businesses and
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