RESEARCH DESIGN
Methodology
1.
Research Approach
The use of quantitative and qualitative methods in business research has been widely
discussed as both methods have their advantages and disadvantages. In order to offset
the weaknesses and draw on the strength of both the use of mixed method research has
become increasingly common in recent years (Bryman, 2006). Combining quantitative and
qualitative types of research into an integrated framework has been criticized because the
epistemological and ontological principles of these research approaches are said to be
incompatible (Bryman, 2004). However, from a more technical view this connection is
seen as not fixed and ineluctable, thus, the data collection and data analysis techniques
are seen as capable of being fused (Bryman, 2004). Therefore, adopting a mixed method
approach helps understanding complex data and gives a more complete and
comprehensive account of the enquiry (Bryman, 2006; Creswell, 2003). The complexity in
this particular research is the comprehension and analysis of how minimum wage earners
meet ends and how it affects the economy of the city. The quantitative research in form of
a questionnaire will provide numerical evidence and allow statistical analysis. Semi
structured in-depth interviews will constitute the qualitative part of this research and give
a sense of process and enhance the breadth and depth of the issue.
2.
Locale and Sample of the Study
The locale for the said study will be the City of Baguio- a melting pot which is a home to
various kinds of people which includes those whose lives revolve around meeting ends and
surviving. However, gathering data from all minimum wage businesses and
