case study 1 - Pat Matla 9/11/07 Bus 345 The article I...

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Pat Matla 9/11/07 Bus 345 The article I picked was called, “After Long Dispute, a Russian Starbucks” and it explains the trouble Starbucks had in expanding into Russia. According to the article Starbucks first registered their trademark in 1997 but didn’t enter the market because of the economic crisis in the country. Starbucks trouble in entering the market really began in 2002 when a Russian lawyer by the name of Sergei Zuykov filled a request to cancel the trademark since Starbucks hadn’t entered the marketplace. He then went on to trademark the name himself. When Starbucks went to enter into Russia in 2005 Zuykov demanded $600,000 to cancel the trademark and let Starbucks have it. The suit went to court and was the case was decided in favor of Starbucks because Russia was trying to gain acceptance into the World Trade Organization and was closely following the international standards for intellectual property. I have no problem with what Zuykov did but demanding that amount of money for a trademark
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case study 1 - Pat Matla 9/11/07 Bus 345 The article I...

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