Evolution of Marketing

Sa germany uk and other western nations there was more

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Unformatted text preview: many, U.K. and other Western Nations. There was more supply of goods than what was actually needed by the market. There was shift from sales orientation to market orientation. Producers began to realise that they first have to identify consumer needs and wants or problems and accordingly produce such goods that gives full customer satisfaction. Thus, the marketing concept was born. EVOLUTION OF MARKETING 6. THE SOCIETAL ERA: This refers to the latest era in the evolution of marketing. Companies undertake the social responsibility in connection with the manufacturing of goods. Efforts are made to balance consumer satisfaction + company profits + public welfare. Now-a-days, well established companies develop environment friendly & consumer health oriented products....
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This note was uploaded on 10/17/2012 for the course MARKETING 97.360.01 taught by Professor Dr.neese during the Spring '11 term at Bloomsburg.

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