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Unformatted text preview: many, U.K. and other Western Nations.
There was more supply of goods than what
was actually needed by the market. There
was shift from sales orientation to market
Producers began to realise that they first
have to identify consumer needs and wants
or problems and accordingly produce such
goods that gives full customer satisfaction.
Thus, the marketing concept was born. EVOLUTION OF MARKETING 6. THE SOCIETAL ERA:
This refers to the latest era in the
evolution of marketing. Companies
undertake the social responsibility in
connection with the manufacturing of
Efforts are made to balance consumer
satisfaction + company profits + public
Now-a-days, well established companies
develop environment friendly &
consumer health oriented products....
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This note was uploaded on 10/17/2012 for the course MARKETING 97.360.01 taught by Professor Dr.neese during the Spring '11 term at Bloomsburg.
- Spring '11