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Unformatted text preview: was large scale production in
anticipation of demand.
The large scale production was made possible
by the introduction of machines.
The task of marketing during this period was
confined to physical distribution of goods.
Manufacturers placed more emphasis on
production rather than on marketing.
It was more of a seller's market where demand
was more than the supply. EVOLUTION OF MARKETING
4. THE SALES ERA:
As more and more producers entered the
production scene, there was a shift from the
seller's market to the buyer's market.
There was a need for mass selling to support
The producers realised that mere physical
distribution is not the answer to mass selling
The production orientation gave way to sales
orientation. Persuasive selling was necessary.
Producers appointed strong sales force and also
resorted to advertising to promote the sale of
their products. EVOLUTION OF MARKETING
5.THE MARKETING ERA:
This era began after the World War II.
Competition became very intense in U.S.A.
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- Spring '11