case study 3 - Pat Matla Case Study #3 Options for a...

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Pat Matla Case Study #3 Options for a Response Samantha has 3 options in her situation. She can ignore the request for an exclusive and have the story carried on a wider basis by more newspapers and television stations. She could give the exclusive to the Wall Street Journal and have a very large article in one newspaper and have many upset journalist from other newspapers. The last thing she could do is grant the exclusive request but not give away to much information and force the Wall Street Journal to attend the press conference like everyone else who was invited. Pros and Cons Option 1: The pros for this plan are that the story will be covered on a very wide basis and will have a great impact because it will be seen by more people. The con is that you’re losing one of the biggest business publications covering your press conference. Option 2: The pros for this plan are that you’re story is covered in the Wall Street Journal which is a very well respected business newspaper. A big cover story in that
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case study 3 - Pat Matla Case Study #3 Options for a...

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