CH12 - Chapter 12: Planning for Electronic Commerce...

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Chapter 12: Planning for Electronic Commerce TRUE/FALSE 1. The keys to successful implementation of any information technology project are planning and execu- tion. ANS: T PTS: 1 REF: 532 2. A successful business plan for an electronic commerce initiative should include activities that identify the initiative’s specific objectives and link those objectives to business strategies. ANS: T PTS: 1 REF: 532 3. Many companies create Web sites to build brands or enhance their existing marketing programs. ANS: T PTS: 1 REF: 534 4. Most changes in the cost of hardware are upward. ANS: F PTS: 1 REF: 535 5. For many companies, one of the largest and most significant costs associated with electronic com- merce initiatives is the cost of not undertaking such an initiative. ANS: T PTS: 1 REF: 536 6. Startup firms increasingly find that launching their operations requires greater dollar amounts than are estimated for business Web sites. ANS: F PTS: 1 REF: 537 7. A key part of creating a business plan for electronic commerce initiatives is the process of identifying potential benefits. ANS: T PTS: 1 REF: 539 8. TCO techniques measure the amount of income that will be provided by a specific current expenditure. ANS: F PTS: 1 REF: 539 9. ROI measurements can be biased in a way that gives undue weight to costs. ANS: T PTS: 1 REF: 540 10. ROI focuses on benefits that cannot be predicted. ANS: F PTS: 1 REF: 540 11. Many electronic commerce initiatives have returned benefits that were not foreseen by their planners. ANS: T PTS: 1 REF: 540
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12. When companies began establishing their presence on the Web, the typical Web site was a static bro- chure that was updated frequently with new information. ANS: F PTS: 1 REF: 541 13. Many consultants advise companies to set between 1 and 4 percent of a project’s budget for quantify- ing the project’s value and measuring the achievement of that value. ANS: F PTS: 1 REF: 542 14. Operating an electronic commerce site can become a source of competitive advantage for a company. ANS: T PTS: 1 REF: 543 15. One of the first Internet incubators was Idealab. ANS: T PTS: 1 REF: 545 16. Sometimes a content manager offers seed money, management advice, and marketing assistance. ANS: F PTS: 1 REF: 545 17. Operational partners are responsible for staffing the internal team. ANS: F PTS: 1 REF: 546 18. Venture sponsors are responsible for developing ideas. ANS: T PTS: 1 REF: 546 19. The best way to manage any complex electronic commerce implementation is to use formal manage- ment techniques. ANS: T PTS: 1 REF: 547 20. Project management was developed by IBM. ANS: F PTS: 1 REF: 547 21. Information systems development projects are more likely to succeed than other types of projects, such as building construction. ANS: F
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