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Unformatted text preview: ........................................................................ 20 Value Innovation ........................................................................................................................ 20 Visual Awakening / Exploration / Strategy Fair / Communication .............................................. 20 3 © 2008 Kim & Mauborgne. All Rights Reserved. A Blue Ocean Strategy Dictionary Adoption Hurdles are the forces that can block one from executing a Blue Ocean Strategy. These forces may come from employees, business partners, or even the general public. Employees may fear how a new strategy will impact their current responsibilities within the company. Business partners may fear being cut out or losing importance in the new strategy. The general public may see the new strategy or offering as challenging established social or political norms. As the participation of these three parties is vital to the successful execution of a Blue Ocean Strategy, a company must address these fears before implementing a new strategy. This can be done by en...
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