This preview shows page 1. Sign up to view the full content.
Unformatted text preview: rategic decisions are made as they are. An explanation of the thinking behind decisions
makes people confident that managers have considered their opinions and have made decisions impartially in
the overall interests of the company. An explanation allows employees to trust management’s intentions even if
their own ideas have been rejected. It also serves as a powerful feedback loop that enhances learning. See
Fair Process. F
Fair Process is the managerial expression of procedural justice in the formulation and execution of
strategic decisions. Fair process inspires employees to cooperate voluntarily and to go beyond the call of duty
in executing a Blue Ocean Strategy. The implementation of any great strategic vision relies on the support and
alignment of all members of an organization. But commitment cannot be commanded: carrots and sticks only
bring compulsory cooperation. Fair process inspires employees to use their energy and initiative to execute a
strategy to the best of their abilities. There are three mutually reinforc...
View Full Document
- Spring '12