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Unformatted text preview: another’s ideas
and assumptions. Engagement communicates management’s respect for individuals and their ideas. It
sharpens everyone’s thinking and builds better collective wisdom. The result is better strategic decisions and
greater commitment from the entire organization in executing Blue Ocean Strategy. See Fair Process. 9
© 2008 Kim & Mauborgne. All Rights Reserved. Blue Ocean Strategy Dictionary Expectation Clarity is an element of fair process. Expectation clarity requires that after a strategy is set, managers state clearly the new rules of the game and what is expected of employees. Although the
expectations of a Blue Ocean Strategy may be demanding, employees should know up front what standards
they will be judged by and the penalties for failure. When people clearly understand what is expected of them,
political jockeying and favoritism are minimized, and people can focus on executing the strategy rapidly. See
Fair Process. Explanation is an element of fair process. Explanation means that everyone involved and affected should understand why final st...
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This note was uploaded on 10/21/2012 for the course ECON 45 taught by Professor Mikel during the Spring '12 term at Art Institute of Atlanta.
- Spring '12