Unformatted text preview: are given in a
transparent and open way for all to see. For fishbowl management to work, it must be based on transparency,
inclusion, and fair process. See Kingpins and Motivational Hurdle. Focus is when a business or product/service offering concentrates on a limited number of key competitive
factors. Focus signals that an offering pursues low cost by not diluting a company’s resources in unnecessary
investments. It suggests that a new strategy has a holistic strategic focus, instead of being a conglomerate of
independent tactics. Limiting the number of key competitive factors also makes the strategy easier to
communicate and execute. Four Actions Framework is a tool that helps managers reconstruct buyer value elements into a new
value curve that breaks the differentiation / low cost trade-off. It forces the organization to ask the following
1. Which of the factors that the industry takes for granted should be eliminated?
2. Which factors should be reduced well below the industry’s standard?
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- Spring '12
- ........., Blue Ocean Strategy Dictionary