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Unformatted text preview: ze of each dot should reflect the amount of revenue earned from each business or product/
service. Hence a business with relatively large revenues would be plotted as a large circle on the map; a
business with smaller relative revenues should be plotted as a small circle. Pioneers are the businesses or products/services that offer unprecedented value to buyers. Their value
curve diverges from the competition, and they have a mass following of customers. These are Blue Ocean
Strategies; they are the most powerful sources of profitable growth. See Pioneer-Migrator-Settler (PMS) Map. Political Hurdles are the strong political forces that may arise to block the execution of a new strategy.
Even the wisest decisions can be knocked dead by the strong, intangible political forces that exist within any
organization. This is why it is critical to address political hurdles up front before executing a Blue Ocean
Strategy. To overcome these political forces, managers should focus on three disproportionate influence
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This note was uploaded on 10/21/2012 for the course ECON 45 taught by Professor Mikel during the Spring '12 term at Art Institute of Atlanta.
- Spring '12