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Unformatted text preview: do so by asking the following key questions: What factors or acts exercise a
disproportionately positive influence on breaking the status quo? On getting the maximum bang out of
each buck of resources? On motivating key players to aggressively move forward with change? And on
knocking down political roadblocks that often trip up even the best strategies? By single-mindedly
focusing on points of disproportionate influence, tipping point leaders can topple the four hurdles that
limit execution of Blue Ocean Strategy fast and at lower cost. U
Unit of Analysis is, in the context of management literature, the basic observable entity used to study
and explain the success or failure of businesses over time. The unit of analysis commonly used in exploring
the roots of high performance is the company or the industry. However, as there is no perpetually highperforming firm or high performing industry – both rise and fall across time -- Blue Ocean Strategy uses the
strategic move, and not the company or the industry, as the bas...
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This note was uploaded on 10/21/2012 for the course ECON 45 taught by Professor Mikel during the Spring '12 term at Art Institute of Atlanta.
- Spring '12