See strategic move 19 2008 kim mauborgne all rights

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Unformatted text preview: ic unit of analysis for exploring and explaining the creation of blue oceans. The strategic move is the unit of analysis upon which the logic, tools, and methodologies of blue ocean strategy are derived. See Strategic Move. 19 © 2008 Kim & Mauborgne. All Rights Reserved. Blue Ocean Strategy Dictionary V Value-Cost Trade-off is the conventional belief that companies can either create greater value to customers at a higher cost, or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost. In contrast, those who seek to create blue bceans pursue differentiation and low cost simultaneously. This enables them to create a dramatic leap in value for buyers and the company itself. See Value Innovation. Value Curve See Strategic Profile. Value Innovation is the strategic logic underpinning blue ocean strategy. Value innovation is the simultaneous pursuit of differentiation and low cost. Value innovation focuses on making the competition irrelevant by creating a leap of value for buyers and for the company, thereby opening up new and uncontested market space. Because value to buyers comes from the offering’s...
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