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Unformatted text preview: Paths Framework. Strategic Move is the set of managerial actions and decisions involved in making a major market-creating
business offering. The Six Principles of Blue Ocean Strategy reveal the key patterns behind the formulation and
execution of strategic moves that create blue oceans. See Principles of Blue Ocean Strategy. Strategic Pricing is the systematic process of setting a price that attracts the mass of target buyers. It
involves looking at the alternatives that buyers have when making their purchasing decisions, as well as at the
level of protection that the company’s new offering has against imitation. Many companies first test the waters of
a new product or service by targeting novelty-seeking, price-insensitive customers. Only over time do they drop
price to attract the mass of target buyers. In Blue Ocean Strategy, however, it is critical to take the reverse
course by setting a strategic price from the outset that will attract the mass of target buyers. See Price Corridor
of the Mass. 17...
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- Spring '12