Unformatted text preview: across the six
conventional boundaries of competition to open up commercially important blue oceans. The six paths
focus on looking across alternative industries, across strategic groups, across buyer groups, across
complementary product and service offerings, across the functional-emotional orientation of an industry,
and even across time. 2. Focus on the big picture, not the numbers. Illustrates how to design a company’s strategic planning
process to go beyond incremental improvements to create value innovations. It presents an alternative to
the existing strategic planning process, which is often criticized as a number-crunching exercise that
keeps companies locked into making incremental improvements. This principle tackles planning risk.
Using a visualizing approach that drives managers to focus on the big picture rather than to be
submerged in numbers and jargon, this principle proposes a four-step planning process whereby you can
build a strategy that creates and captures blue ocean opportunities. 3. Reach beyond existing demand. To create the greatest market of new demand, managers must
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This note was uploaded on 10/21/2012 for the course ECON 45 taught by Professor Mikel during the Spring '12 term at Art Institute of Atlanta.
- Spring '12