Therefore the new strategic vision must be brought

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Unformatted text preview: ic vision must be brought down-to-earth in a way that is easy to understand and is atomized into actionable tasks that can be quickly executed at all levels of the organization. See Motivational Hurdle. 4 © 2008 Kim & Mauborgne. All Rights Reserved. B Blue Ocean Strategy Dictionary Blue Ocean Idea (BOI) Index is a simple yet robust tool to verify if a new business idea meets the criteria of a Blue Ocean Strategy. Often, companies believe that a great idea is enough to generate a commercial success. Of course, great ideas must create a significant leap in buyer utility. But the offering must also be priced so that it is within the reach of the mass of target buyers, while at the same time guaranteeing a handsome profit to the company by reducing its cost structure. Managers must also ensure that before executing the strategy, they have addressed any adoption hurdles – fears and resistance coming from employees, business partners, or the general public in response to the change created by the new business idea. In this perspective,...
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This note was uploaded on 10/21/2012 for the course ECON 45 taught by Professor Mikel during the Spring '12 term at Art Institute of Atlanta.

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