This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ic
vision must be brought down-to-earth in a way that is easy to understand and is atomized into actionable tasks
that can be quickly executed at all levels of the organization. See Motivational Hurdle. 4
© 2008 Kim & Mauborgne. All Rights Reserved. B Blue Ocean Strategy Dictionary Blue Ocean Idea (BOI) Index is a simple yet robust tool to verify if a new business idea meets the
criteria of a Blue Ocean Strategy. Often, companies believe that a great idea is enough to generate a
commercial success. Of course, great ideas must create a significant leap in buyer utility. But the offering must
also be priced so that it is within the reach of the mass of target buyers, while at the same time guaranteeing a
handsome profit to the company by reducing its cost structure. Managers must also ensure that before
executing the strategy, they have addressed any adoption hurdles – fears and resistance coming from
employees, business partners, or the general public in response to the change created by the new business
In this perspective,...
View Full Document
This note was uploaded on 10/21/2012 for the course ECON 45 taught by Professor Mikel during the Spring '12 term at Art Institute of Atlanta.
- Spring '12