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Unformatted text preview: e competing not only with products or services from the same industry: customers
make trade-offs across offerings from alternative industries. By focusing on the key factors that lead
buyers to trade across alternative industries and by eliminating or reducing everything else, a company
can create a blue ocean of new market space. See Six Paths Framework. Angels are those within a company who have the most to gain from the execution of a new strategy. They
are the ones who will support you in the execution of your Blue Ocean Strategy. You need to identify angels
early on, and build a coalition of them around you. Having a coalition of angels around you protects you from
your adversaries, because attacking you would mean attacking your coalition. See Political Hurdles. Atomization is the process of breaking the execution of a Blue Ocean Strategy into bite-size atoms that
employees at each level of the organization can relate to and feel responsible for. Unless employees believe
that the new strategic challenge is attainable, they will likely be de-motivated. Therefore the new strateg...
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This note was uploaded on 10/21/2012 for the course ECON 45 taught by Professor Mikel during the Spring '12 term at Art Institute of Atlanta.
- Spring '12