ASPECTS - PROJECT SUMMARY Introduction Corn is considered by some as the second most important crop in the Philippines corn is one of the most

ASPECTS - PROJECT SUMMARY Introduction Corn is...

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PROJECT SUMMARYIntroductionCorn is considered by some as the second most important crop in the Philippines.corn is one of the most popular cereal grains in the world. It is the seed (grain) of a plantfrom the grass family, native to Central America, but grown in countless varietiesthroughout the world. Popcorn and sweet corn are commonly eaten varieties, but refinedcorn products are also widely consumed, frequently as ingredients in foods. Theseinclude tortillas, tortilla chips, polenta, cornmeal, corn flour, corn syrup, and corn oil.Whole-grain corn is as healthy as any cereal grain, rich in fiber and many vitamins,minerals, and antioxidants. Corn on the cob (known regionally as "pole corn","cornstick", "sweet pole", "butter-pop" or "long maize") is a culinary term used for acooked ear of freshly picked maize from a cultivar of sweet corn.I see the opportunity and took to writing a feasibility study due to the problemsbeing undergone by the industry, putting in focus in the retailing of corn, which is morecommonly known as maize globally. With the rising income and health awareness levelsof Filipinos, their dietary shifts towards eating corn and other substitute goods to rice inthe population centers, and the continued consumption of the same in rural areas, cornhas a huge potential to be a profitable product. This is why it seems appropriate toconduct this feasibility study with the focus on corn retailing.Name of the BusinessThe proposed name of the business is CORNVERSE. I got the name from afamous brand of shoes “Converse” that I believe, will make my brand easier to remember1
by my target customers. Also, we can derive the words “corn” and “universe” from thename of my firm, this is because I believe that in the future, Cornverse would be retailingmilk boiled corn not just locally, but worldwide.Location of the BusinessBocaue is a 1st class urban municipality in the province of Bulacan, Philippines.The municipality of Bocaue lies 27 kilometers northeast of Manila and is located at themidsouthwestern portion of Bulacan. The town is bounded on the north by themunicipalities of Balagtas and a portion of the municipality of Santa Maria; by themunicipalities of Marilao and Obando on the south; larger portion of Santa Maria on theeast; a portion of the municipality of Bulacan on the extreme southwestern side and aportion of Balagtas on the western side.The business will be located at Biñang 2nd, Bocaue, Bulacan, mainly because it isnear the residential area of the owner that makes the business easy to supervise. Also, it isclose to old and new Bocaue market, making the delivery time shorter resulting to abetter quality and fresher corns.Fig. 1 Map of Bocaue, Bulacan2
Highlights of the StudyManagement AspectProper management is very important to achieve maximum effectiveness, themanagement must be able to plan all the activities to come up with a productive andcompetitive industry through human resource, financial capability and new technologies.

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