covey#1 - Achieving success has been the endeavor of man...

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Achieving success has been the endeavor of man from time immemorial. There have been two dominant theories of achieving success in the literature of the past 200 years, the personality ethic and the character ethic. The personality ethic has been in the forefront since World War I. Previously, the character ethic was dominant. According to the character ethic, it is most important to focus on integrating the principles of effective living into one's character. This may be a long-term process, but working on the character, including an effective view of the world, is getting at the root from which behavior flows and so is fundamental. The character ethic sees individual development as a long-term process bearing results according to the law of the harvest, which
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Unformatted text preview: implies taking time in the process to achieve constant improvement in the outcomes. On the other hand, according to the personality ethic, there are skills and techniques one may learn and a public image, personality and attitudes one may develop that result in success. The problem is, eventually we may be discovered as insincere and shallow. These ideas may be helpful when they flow naturally from a good character and the right motives, but they are secondary. The general idea is to understand that to achieve success; you initially have to analyze all the small parts that are taken into consideration, then you have to perform the right steps into finally achieving a bigger idea, one that is fundamental in the required success....
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