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Unformatted text preview: Production Code – Hayes Office (1928) Ratings Board (1967) Film as a business: Horizontal Integration Synergy- commodity/commodities- saturation marketing Block booking Road Showing Runaway Productions Blockbusters Independent films Sundance Miramax Film Stars: Studio contracts (“Golden Age of Hollywood”) Star Persona Star vehicle Subculture Genres: Def. of genre Marketing shortcut for studios Hybrid Subgenre “Blaxploitations” *Conventions- plot elements, character types, iconography, themes Expectations- meet or not meet the expectation of a genre (i.e. horror) Stability of genre movies- do they change over time? Are they reflective of the time?...
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This note was uploaded on 04/07/2008 for the course EMUS 2760 taught by Professor Mariasy during the Spring '08 term at Toledo.
- Spring '08