Assessment Task 2-Email to CEO-version 1 done.docx - Email...

Email to CEO
From Marketing Manager
To SEO
Subject Summary of Briefing Report
Dear Sir,
I have just finished writing Briefing Report on Success College Australia’s new marketing strategies
summarized as below:
 Introduction: briefly explains the background and the mission

Current business directions and overall marketing strategies: tells about what the company
wishes to achieve and what objectives they have.
 Integrated marketing communication and how it can help Success College Australia to
grow its business: New marketing strategies using integrated marketing communication and
how it can help Success College Australia achieve the target.

Key stakeholder analysis: Briefly explains what stakeholders can contribute to the success.