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This document is Briefing Report Template. It is part of the supporting resources for Assessment Task 2 of BSBMKG418.Success College AustraliaMarketing Communication Briefing ReportIntroductionEstablished in 2010, Performance College Australia is a Registered Training Organization (RTO) that provides business and management students with training.The key goal of the organization is to offer high-quality training programs to satisfy students ' needs.Our preparation is nationally recognised and accredited with a view to achieving vocational and educational expectations. In accordance with the national VET Standard Frame work and through a continuous method of improvement, quality is maintained.A key objective is to develop the required knowledge and skills for clients to be job ready and competently undertake their chosen role in a wide range of business areas. Success College Australia has two wide segments of its target market, consisting of individuals who want tojoin the field, as well as individuals who already work in business and management who want to formalize or improve their skills.The needs of the workforce for this industry have been described as the need to build an agile, flexible anddiverse workforce, to keep up with technology and to develop effective leadership and management skills.The company intends to capitalise on market needs for delivery of blended (classroom and online), aswell as online courses. There are many training providers in our sector, and Success College Australia seeks to offer a point of difference through our competitive pricing structure, innovative teaching methods and state of the art facilitiesSuccess College Australia’s Mission