What are media

Vcrs we made later this also depends on the media

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Unformatted text preview: authority o Synchronicity (watching the news at 7 b/c it’s only on then. VCRs we made later) this also depends on the media (book/radio) radio ­ heard at the same time; book ­ 1 ­3 months before feedback. Movie; 1st week Social Medias such as facebook/twitter blur distinctions between interpersonal and mass comm. Technological vs. Cultural determinism Technology determinism Society thinks technology drives the development of its social structure and cultural values IE: Refrigerators ­ gave women more “free time” Telephone ­ changed the idea of “distance” Cultural determinism The belief that the culture in which we are raised determines how we come to understand, value (and devalue) and use to technologies. IE: Quakers done use electricity...
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This note was uploaded on 11/06/2012 for the course COMM 260 taught by Professor Avisanto during the Fall '12 term at Old Dominion.

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