Running head: AMERICAN AIRLINES RESERVATIONS
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American Airlines Reservations
James E. McNeill
MGMT 221
Embry-Riddle Aeronautical University
November 24, 2019

AMERICAN AIRLINES RESERVATIONS
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Abstract
This paper discusses the changes that took place within American Airlines over a century of
being in service, enabling it to stay ahead of competition and survive for so long.
We will
discuss early innovations in its automated ticket booths in the 1940’s as well as current
reservation technologies such as being able to purchase tickets from smart phone devices,
laptop computers, and on site at airports.
Utilizing these innovations, increased the amount
of information available to customers as well as decreased overall room for error while
booking tickets. Increasing the information available to all has increasing the overall trust
with the company making it more reliable; not only does this help the customers but this
evolving technology helps manage the workload of American Airline’s employees.
American
Airlines has constantly stayed current with modern technological advances and have adopted
them as needed to keep a competitive edge on its competition.

AMERICAN AIRLINES RESERVATIONS
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American Airlines Reservations
American Airlines is one of the leading competitors in the airlines industry. American
Airlines began in the early 1930s and has grown exponentially during its nearly one-hundred
years of life. However, the company did not grow by staying the same as in 1930, All
