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Unformatted text preview: rch, Manufacturing, Employee
scheduling, Finance, Transportation • Basic structure of LP formulation
– Define decision variables
– Formulate the objective function
– Formulate constraints linear in terms of
and problem data
34 Appendix A: Marketing Research Example
A consumer survey in U.S. has to be
conducted for a client. The survey must
fulfill several requirements in order to draw
statistically valid conclusions on sensitive
issues of new immigration laws:
1. Survey at least 2,300 U.S. households.
2. Survey at least 1,000 households whose heads
are 30 years of age or younger.
35 Marketing Research Example
3. Survey at least 600 households whose heads
are between 31 and 50 years of age. 4. Ensure that at least 15% of those surveyed live
in a state on the borders of Mexico. 5. Ensure that no more than 20% of those
surveyed who are 51 years of age or over, live in
a state on the borders of Mexico.
Cost per person surveyed ($)
Region Age≤30 Age 31-50 Age≥51 State bordering Mexico $7.50 $6....
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This note was uploaded on 11/04/2012 for the course IS CB2505 taught by Professor Tommylau during the Spring '12 term at City University of Hong Kong.
- Spring '12