Sample Assignment Part A-1

Sample Assignment Part A-1 - Exporting Kangaroo Meat of...

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Exporting Kangaroo Meat of Macro Meat Gourmet Game to China Submitted by Mohammed Azhar Sohail 16414028 Pratchaya Onchantr 16357603 Wasonchai Thongnok 16417305 Zhong Bao 16399613 Submitted to Dr. Stephen Singaraju |
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1 Table of Contents Introduction ...................................................................................................... 4 1. POLITICAL SYSTEM ...................................................................................... 5 POLITICAL STRUCTURE ......................................................................... 6 POLITICAL PARTIES .............................................................................. 6 LOCAL GOVERNMENT ............................................................................ 6 STABILITY OF GOVERNMENT ................................................................. 8 DOMESTIC, FOREIGN AND INTERNATIONAL POLITICAL ENVIRONMENT... 8 RISK ASSESMENT ................................................................................ 10 2. LEGAL SYSTEM ............................................................................................ 12 CODE OR COMMON LAW COUNTRY ..................................................... 13 PATENTS ............................................................................................ 13 CONVENTION AND TRADE AGREEMENTS ............................................. 13 CHINA'S REGIONAL FREE TRADE AGREEMENTS ................................... 15 FREE TRADE AGREEMENT BETWEEN AUSTRALIA AND CHINA ............... 15 CHINA AND THE WORLD TRADE ORGANIZATION (WTO) ...................... 16 SUMMARY ANALYSIS OF DOMESTIC, FOREIGN AND INTERNATIONAL LEGAL ENVIRONMENT .................................................................................. 16 RISK ASSESMENT ............................................................................... 17 3. ECONOMIC STATISTICS AND ACTIVITIES ........................................... 18 GNP OF CHINA .................................................................................... 19 PRINCIPAL INDUSTRIES IN CHINA ....................................................... 19 EXPORT .............................................................................................. 20 IMPORT .............................................................................................. 20 CHINA BOP (Balance of Payment) ........................................................ 22 ECONOMIC ACTIVITY IN CHINA ........................................................... 23 LABOR FORCE AND UNEMPLOYMENT IN CHINA .................................... 24 INFLATION IN CHINA .......................................................................... 25 TRADE AGREEMENTS OF CHINA ........................................................... 26 SUMMARY ........................................................................................... 27
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2 4. GEOGRAPHICAL SETTING ...................................................................... 28 TOPOGRAPHY .................................................................................... 29 SURFACE TRANSPORTATION AND COMMUNICATION ........................... 30 SUMMARY .......................................................................................... 32 5. SOCIAL ENVIRONMENT .......................................................................... 33 THE FAMILY ....................................................................................... 34 EDUCATION ....................................................................................... 35 DEMOGRAPHICS ................................................................................ 36 SOCIAL CLASS ................................................................................... 37 LIVING STANDARDS AND LEISURE ...................................................... 38 SUMMARY .......................................................................................... 39 6. CULTURE ENVIRONMENT ....................................................................... 40 CULTURE IN CHINA ............................................................................. 41 CULTURAL VALUES .............................................................................. 41 RELIGION OF CHINA ........................................................................... 42 LANGUAGES IN CHINA ......................................................................... 43 AESTHETICS ....................................................................................... 43 7. TECHNOLOGY ........................................................................................... 45 MANUFACTURING TECHNOLOGY IN CHINA ........................................... 46 INFORMATION SYSTEM ....................................................................... 46 SUMMARY ........................................................................................... 47 8. TRADING INFRASTRUCTURE ................................................................. 48 RETAILERS ......................................................................................... 49 METHODS OF OPERATION ................................................................... 50 MIDDLEMAN AVAILABILITY .................................................................. 50 PENETRATION OF NON-URBAN MARKETS ............................................. 51 SUMMARY ........................................................................................... 52 9.THE MARKET ................................................................................................ 53 CUSTOMER'S CHARACTERISTICS ......................................................... 54 CONSUMER PREFERENCES AND BUYING HABBITS ................................ 54 COMPETITORS .................................................................................... 55 MARKETING MIX ................................................................................. 57
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3 MARKET SIZE ..................................................................................... 61 POTENTIAL MARKET ............................................................................ 61 SALES ESTIMATES ............................................................................... 62 SUMMARY ........................................................................................... 63 10. COMPANY .................................................................................................. 64 ORGANIZATION FACTORS ................................................................... 65 GLOBAL DISTRIBUTION ....................................................................... 65 SWOT ANALYSIS OF MACRO MEATS GOURMET GAMES ......................... 67 MARKET FACTORS ............................................................................... 69 PRODUCT QUALITY ............................................................................. 73 FINANCIAL FACTOR ............................................................................ 74 COST OF PRODUCTION ....................................................................... 76 MANUFACTURING FACTORS ................................................................. 77 KANGAROO SLAUGHTERING STEPS ...................................................... 79 SUMMARY ........................................................................................... 82 11. REFERENCES ........................................................................... 83
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4 INTRODUCTION For many parts of the world Kangaroo meat is still something that they have never tasted. Today the whole world is going towards China because of their progress in terms of Growth and that is the reason that our company Gourmet Games has decided to launch its product in Chinese market. The market of China is not very easy to be catered because of the huge population, so our company will be bringing our Kangaroo meat product as a niche marketed one to cater the elite class of China. Generally not very long ago China had a perception of closed economy and they were not considered very much flexible in terms of adopting foreign cultures. But now as China has become the centre of attraction for the whole so now we can easily find the presence of foreign cultures in Chinese markets.
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