Lecture 2 - MKT5AMM Lecture 2 Workshop 1 Share of Hearts...

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Share of Hearts, Minds and Markets MKT5AMM Lecture 2: Workshop 1
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Lecture objectives 2 Calculate marketing metrics from Chapter 2, Farris Discuss and explain findings in groups More details on last assignment
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Key indicator of market competitiveness: 3 Market share: % of a market accounted for by a specific entity Unit Market share (%) = Unit sales / Total market unit sales Revenue Market share (%) = Sales revenue ($) / Total Market Sales Revenue ($)
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