This preview shows pages 1–4. Sign up to view the full content.
LECTURE 5COMPETITIVE RIVALRY & COMPETITIVE DYNAMICSDrawn from Hitt – Ireland – Hoskisson‘Strategic Management’ – 7th Edition - Chapter 5& other sources of contemporary informationLa Trobe UniversityMIB PROGRAMCORPORATE STRATEGY“All men can see these All men can see these tactics whereby I tactics whereby I conquer, but what conquer, but what none can see is the none can see is the strategy out of which strategy out of which victory evolves.victory evolves.”-Sun TzuSun TzuDEFINITIONSCompetitors•Organisations operating in the same market, offering similar products and targeting similar customers.Competitive Rivalry•The ongoing set of competitive actions and responses occurring between competitors.•Competitive rivalry influences an individual organisation’s ability to gain and sustain competitive advantages.
has intentionally blurred sections.
Sign up to view the full version.