MIB CST Lecture 5 - La Trobe University MIB PROGRAM...

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LECTURE 5 COMPETITIVE RIVALRY & COMPETITIVE DYNAMICS Drawn from Hitt – Ireland – Hoskisson ‘Strategic Management’ – 7th Edition - Chapter 5 & other sources of contemporary information La Trobe University MIB PROGRAM CORPORATE STRATEGY All men can see these All men can see these tactics whereby I tactics whereby I conquer, but what conquer, but what none can see is the none can see is the strategy out of which strategy out of which victory evolves. victory evolves.” - Sun Tzu Sun Tzu DEFINITIONS Competitors Organisations operating in the same market, offering similar products and targeting similar customers. Competitive Rivalry The ongoing set of competitive actions and responses occurring between competitors. Competitive rivalry influences an individual organisation’s ability to gain and sustain competitive advantages.
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