Aristotle - Aristotles Rhetorical Appeals Rhetoric The Art...

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Aristotle’s Rhetorical Appeals Rhetoric – The Art of Persuasion - The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else’s. Logos (Logical Appeal) - Examples o History/factual accounts - Logos involves persuading by the use of reasoning. o Facts o Statistics o Data o Inductive and deductive reasoning o “Common knowledge” Pathos (Emotional Appeal) - Examples o Word choice o Anecdotes o Loaded terms/language o Meaningless terms o Accusations/Ad hominem attacks (attack on someone’s character) o Nostalgia Patriotism - Pathos involves persuading by appealing to the reader’s emotions. o Language choice o Emotional content o Anecdotes o Imagery Ethos (Appeal to Credibility (ethical)) - Ethos, or ethical appeal, involves convincing the audience by emphasizing the character of the author. o Convincing the audience of the writer’s authority on the subject.

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