Homework 4 - Intuit.pdf - CIS413: MNGNG DIGTL...

This preview shows page 1 - 2 out of 3 pages.

CIS413: MNGNG DIGTL PRODUCTS/PLATFORMS Case 4: Intuit QuickBooks: From Product to Platform Team 10: Mariana Carvalhaes, Shivam Mehta, Karishma Vashisht, Krishna Vusulumarti, Mohammed Faiyak Zaman 1 | P a g eQuestion 1: What is Intuit’s primary business (focus on its QuickBooks product)? What factors drive Intuit’s success in this business?Intuit started out as a personal finance software for individual consumers, with original idea stemming from the time wasted reviewing and paying bills. Throughout the company’s journey, they have branched out to many different areas, some are highlighted here - Small business product named QuickBooks. This is a flagship product for SMBs. The most important accounting tasks of an SMB are payroll, invoicing and paying bills. These are some of the tasks that are taken care of by QuickBooks. Over time, the company added multiple products to this line such as QuickBooks Desktop, QuickBooks Online, QuickBooks Payroll, QuickBooks Payment. The simple way they segment the products are QuickBooks Online this gives the freedom to work across all devices from anywhere, QuickBooks Desktop to run a whole business from the convenience of a desktop and finally QuickBooks Enterprise this allows for the most flexibility in terms of generating industry specific reports, tracking inventory, playing around with pricing and discounting etc. - Personal tax software named “turbotax”. This product offers preparation of tax forms, calculations of deductions, investment and rental opportunities, personal and business income and expenses. Intuite offers both online and desktop versions of the products with multiple offerings in each. - Professional tax solution product called proconnect”. This takes care of the need of tax professionals enabling them to offer faster and more effective tax solutions. - Personal financial management software called “mint”. This cloud based application takes care of individual budgeting, bill management, credit card, credit scores and investment management.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 3 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Winter
Professor
MANTENA
Tags
Project Management, Intuit, Quicken

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture