final draft.docx - Rachel Conley Pierce HCM 325 Final Draft...

This preview shows page 1 - 4 out of 11 pages.

The preview shows page 2 - 4 out of 11 pages.
Rachel Conley PierceHCM 325 Final DraftSouthern New Hampshire University
Conley Pierce1The selected organization I have chosen is a retail health clinic, Minute Clinic. MinuteClinic’s purpose is “Helping people on their path to better health by strategically creatingunmatched human connections to transform the healthcare experience.” Minute Clinic “valuesare Innovation, Collaboration, Caring, Integrity, Accountability” (Our Purpose, n.d.). There aremore than 1,100 MinuteClinic locations inside CVS Pharmacy and Target stores in 33 states andthe District of Columbia that service minor illnesses, minor injuries, screenings and monitoring,skin conditions, travel health, vaccinations and injections, wellness and physicals, and women’sservices.Minute Clinic provides a wide variety of services but one that has the potential to bring ina large amount of revenue is through physical wellness appointments. The marketingopportunities associated with this are through schools and sports teams for children from firstgrade to 12th grade that need to provide proof of a physical examination. This service isimportant to address because “Each child needs to present to the school nurse documentation of aphysical examination prior to first school entry and at intervals of every three to four yearsthereafter. If participating in competitive sports, physical exams are required annually”.(Preparing for return to school, n.d.) Many people don’t have access to doctors, this gives themmore accessibility to a health provider. It also saves time and cost on services. The current issueswith this service are that it is not widely known and many people tend to go to their generalprovider for a physical examination. A marketing initiative is needed to bring in more peopleeach year for physical examinations.Knowing your customers' needs is the most important part of making Minute Clinic asuccessful retail health clinic. “Once you have this knowledge, you can use it to persuade
Conley Pierce2potential and existing customers that buying from you is in their best interests'' (Know yourcustomers' needs, n.d.). Knowing what our audience is in need of and looking for we can targetour marketing concept based on the needs of our consumer and the competition around us. Sincewe are targeting children ages 6-18 for school physicals, marketing can start a few weeks beforethe start of the school year showing its convenience over doctors’ offices. Parents want a reliableand fast healthcare professional to provide physical examinations for their children when theircostly doctors’ offices have restricted times and inconvenient locations.The “four P’s” of marketing, product, price, place, and promotion, all play an importantroll in the making of Minute Clinics marketing towards physical examinations. Properlydescribing what the customer is getting is the first step. Giving full detail that physical wellnessexaminations are given that are suitable for your annual school year documentation will fill thedemand every year.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 11 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
NoProfessor
Tags
Marketing, Health care provider, Physical examination, Minute Clinic, CVS MinuteClinic

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture