PHE 425 journal social marketing.docx - Social Marketing...

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Social Marketing PHE 425 Journal Zino John Southern New Hampshire University The essential components of social marketing programs such as product, price, place and promotion are that with product it’s the main reason why you are conducting a social marketing programs it’s your topic what you are pushing to the public. Price is the outcome you are looking for from your product whether its money or awareness. Place is your location of the product or the location of your audience while promotion is how you push your product out whether YouTube or Facebook. Organizational Barriers such as budgets, beliefs and cultural differences to adopting social marketing principles are all things that can be issues but also easily overcame. With a budget which should be predetermined once you stick to the main points keep it short and sweet and don’t go overboard with the graphics and all the cool stuff you can do you can stick to

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