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Naturecare productsMarketing Plan
IntroductionNatureCare Products is based in Brisbane, Queensland Australia. It commenced business in 1996, manufacturing and retailing eco-friendly, high quality beauty skin care products. NatureCare wish increasing the range of rentails a outlets and encompass more the Australian market. This report is the marketing plan developed for NatureCare to penetrate into foreign markets and increase the customer base in Australia. The goal market is identified and SWOT analysis is used to identify various characteristics of NatureCare. NatureCare Products' current Strategic Plan identifies that its vision is to be a market leader for providing high quality, sustainable skin care products. Its organisational objectives are to: To be a high performing profitable business. To be a leader and innovator in natural, eco-friendly cosmetics.
BackgroundProduct Cleaning creams to soothe skin during make-up removalMulti protection day moisturizing creams for dry and normal skin types.Regenerating facial scrubCompany NatureCare was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients, but in 1996 started manufacturing and retailing eco-friendly. Hight quality beauty skin care products with a staff distributed in, Operations Manager, Sales Manager, Marketing Assistant, Customer Sales Officers (5) and Administration staff (3). All the positions are based in the office in Brisbane
Industry (when started, size, growth, value, segments) The company has become well established in the Australian market and sells its products in health stores across the country Specific market (type of market, growth, size, value, segments, when started). Activities have been advertisements on the Australian body + soul website and in the Natural Health magazine. There have also been in-store promotions with the focus on high quality products for women.