Unilever.docx - Unilever 1 What are the forces for...

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Unilever 1. What are the forces for implementing a new strategy based on the Unilever Sustainable Living Plan? What are the forces against? But it is a business in transition, and a business with a big plan. And quite frankly, given the absence of coherent government action, and consumer ambivalence on sustainability 2. How effective has the implementation of the new strategy been to date? What has it done most effectively? What problems or concerns do you have with the implementation? The implementation of the strategy had been effective to date. •Sales & Market Share: Despite shrinking demand in emerging markets and growth slow down in developed markets, outperformed competitors and gained market share (+2.9%sales growth) •Margins:14.1% to 14.5% (upward trend) - Cost saving programs improved core operating margins •Shareholders return:18% Increase •Employee Engagement: Job satisfaction & loyalty strong 75% vs63% in 2009.Was one of LinkdIns “Most In-demand employer”as of 2014.

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