Marks_and_Spencer_Enters_China_case_study_assignment_questions (1)

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Marks And Spencer Enters China. Case study. Assignment questions: 1.Conduct a CAGE (cultural, administrative, geographic, economic) analysis, comparing the Chinese market to the U.K. market. 2.Using Hofstede’s Model, identify the cultural differences between British and Chinese consumers. What are the largest differences? Why are these differences important to understand when marketing internationally? 3.Using the product-communication strategy matrix, identify the best strategy for the Chinese market. 4.In terms of the standardization versus adaptation dilemma, what variables are important for

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