Pick one.docx - (Pick one)The Art of Plain Talk recommends...

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(Pick one)The Art of Plain Talk recommends all but one of the following in message copy: A)Use lots of personal references B) Use familiar words C) Use verbs D) Use adjectives Explanation: Use short sentences; the shorter the better. Use lots of personal references. such as people’s names; personal pronouns; and human interest words, such as man, woman, child, father, mother, son, daughter, brother, and sister. Avoid affixes, such as para-, pseudo-, infra-, meta-, ultra-, hypo-, and circum- . Use root words instead. Use a familiar word rather than rare words, concrete terms rather than abstract ones, short words rather than long ones, and single words rather than several ones. Use verbs; they give life to a sentence. Use the active voice rather than the passive or subjunctive. Be careful with adjectives; adjectives are the enemy of the noun. This is because, very often, if we use the precise noun we don't need an adjective. For example, instead of saying "a large, impressive house" we could simply say "a mansion".

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