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hardship on no individual, or group of individuals. Exploitation of working men
is a thing of the past. Let the man who aspires to leadership in the ﬁeld of business, industry, and labor remember this.
Fourth. The religious leader of the future will be forced to give more attention to the temporal needs of his followers, in the solution of their economic and
personal problems of the present, and less attention to the dead past, and the yet
Fifth. In the professions of law, medicine, and education, a new brand of leadership, and to some extent, new leaders will become a necessity. This is especially
true in the ﬁeld of education. The leader in that ﬁeld must, in the future, ﬁnd ways
and means of teaching people HOW TO APPLY the knowledge they receive in
school. He must deal more with PRACTICE and less with THEORY.
Sixth. New leaders will be required in the ﬁeld of Journalism. Newspapers of
the future, to be conducted successfully, must be divorced from “special privilege” and relieved from the subsidy of advertising. They must cease to be organs
of propaganda for the interests which patronize their advertising columns. The
type of newspaper which publishes scandal and lewd pictures will eventually go
the way of all forces which debauch the human mind.
These are but a few of the ﬁelds in which opportunities for new leaders and a new
brand of leadership are now available. The world is undergoing a rapid change.
This means that the media through which the changes in human habits are promoted, must be adapted to the changes. The media here described, are the ones
which, more than any others, determine the trend of civilization. WHEN AND HOW TO APPLY FOR A POSITION
The information described here is the net result of many years of experience
during which thousands of men and women were helped to market their services
effectively. It can, therefore, be relied upon as sound and practical.
98 NAPOLEON HILL THINK AND GROW RICH MEDIA THROUGH WHICH SERVICES MAY BE MARKETED
Experience has proved that the following media offer the most direct and effective methods of bringing the buyer and seller of personal services together.
1. EMPLOYMENT BUREAUS. Care must be taken to select only reputable bureaus, the management of which can show adequate records of achievement of
satisfactory results. There are comparatively few such bureaus.
2. ADVERTISING in newspapers, trade journals, magazines, and radio. Classiﬁed
advertising may usually be relied upon to produce satisfactory results in the case
of those who apply for clerical or ordinary salaried positions. Display advertising
is more desirable in the case of those who seek executive connections, the copy to
appear in the section of the paper which is most apt to come to the attention of the
class of employer being sought. The copy should be prepared by an expert, who
understands how to inject sufﬁcient selling qualities to produce replies.
3. PERSONAL LETTERS OF APPLICATION, directed to particular ﬁrms or individuals most apt to need such services as are being o...
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This note was uploaded on 11/13/2012 for the course ACCOUNTING 225 taught by Professor Austin during the Spring '12 term at American.
- Spring '12