Unformatted text preview: INFLUENCE HIS OWN SUBCONSCIOUS MIND, and through it, gain the cooperation of Inﬁnite Intelligence.
You are now reading the chapter which represents the keystone to the arch of
this philosophy. The instructions contained in this chapter must be understood
and APPLIED WITH PERSISTENCE, if you succeed in transmuting desire into
The actual performance of transmuting DESIRE into money, involves the use of
auto-suggestion as an agency by which one may reach, and inﬂuence, the subconscious mind. The other principles are simply tools with which to apply autosuggestion. Keep this thought in mind, and you will, at all times, be conscious of
the important part the principle of auto-suggestion is to play in your efforts to
accumulate money through the methods described in this book. Carry out these
instructions as though you were a small child.
Inject into your efforts something of the FAITH of a child. The author has been
most careful, to see that no impractical instructions were included, because of his
sincere desire to be helpful.
After you have read the entire book, come back to this chapter, and follow in
spirit, and in action, this instruction:
READ THE ENTIRE CHAPTER ALOUD ONCE EVERY NIGHT, UNTIL YOU BECOME THOROUGHLY CONVINCED THAT THE PRINCIPLE OF AUTO-SUGGESTION IS SOUND, THAT IT WILL ACCOMPLISH FOR YOU ALL THAT HAS
BEEN CLAIMED FOR IT.
AS YOU READ, UNDERSCORE WITH A PENCIL EVERY SENTENCE WHICH
IMPRESSES YOU FAVORABLY.
Follow the foregoing instruction to the letter, and it will open the way for a complete understanding, and mastery of the principles of success. 63 NAPOLEON HILL THINK AND GROW RICH Chapter 5
SPECIALIZED KNOWLEDGE, PERSONAL EXPERIENCE OR
The Fourth Step toward Riches
THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but
little use in the accumulation of money. The faculties of the great universities
possess, in the aggregate, practically every form of general knowledge known to
civilization. Most of the professors have but little or no money. They specialize on
teaching knowledge, but they do not specialize on the organization, or the use of
KNOWLEDGE will not attract money, unless it is organized, and intelligently
directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of
confusion to millions of people who falsely believe that “knowledge is power.” It
is nothing of the sort! Knowledge is only potential power. It becomes power only
when, and if, it is organized into deﬁnite plans of action, and directed to a deﬁnite
This “missing link” in all systems of education known to civilization today, may be
found in the failure of educational institutions to teach their students HOW TO
ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT.
Many people make the mistake of assuming that, because Henry Ford had but
little “schooling,” he is not a man of “education.” Those who make this mistake
do not know Henry Ford, nor do they understand the real meaning of the word
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This note was uploaded on 11/13/2012 for the course ACCOUNTING 225 taught by Professor Austin during the Spring '12 term at American.
- Spring '12