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these impulses and give it more desirable food upon which it may feed.
The subconscious mind will not remain idle! If you fail to plant DESIRES in your
subconscious mind, it will feed upon the thoughts which reach it as the result of
your neglect. We have already explained that thought impulses, both negative and
positive are reaching the subconscious mind continuously, from the four sources
which were mentioned in the chapter on Sex Transmutation.
For the present, it is sufﬁcient if you remember that you are living daily, in the
midst of all manner of thought impulses which are reaching your subconscious 181 NAPOLEON HILL THINK AND GROW RICH mind, without your knowledge. Some of these impulses are negative, some are
positive. You are now engaged in trying to help shut oil the ﬂow of negative impulses, and to aid in voluntarily inﬂuencing your subconscious mind, through
positive impulses of DESIRE.
When you achieve this, you will possess the key which unlocks the door to your
subconscious mind. Moreover, you will control that door so completely, that no
undesirable thought may inﬂuence your subconscious mind.
Everything which man creates, BEGINS in the form of a thought impulse. Man
can create nothing which he does not ﬁrst conceive in THOUGHT. Through the
aid of the imagination, thought impulses may be assembled into plans. The imagination, when under control, may be used for the creation of plans or purposes
that lead to success in one’s chosen occupation.
All thought impulses, intended for transmutation into their physical equivalent,
voluntarily planted in the subconscious mind, must pass through the imagination, and be mixed with faith. The “mixing” of faith with a plan, or purpose, intended for submission to the subconscious mind, may be done ONLY through the
From these statements, you will readily observe that voluntary use of the subconscious mind calls for coordination and application of all the principles.
Ella Wheeler Wilcox gave evidence of her understanding of the power of the subconscious mind when she wrote:
“You never can tell what a thought will do
In bringing you hate or loveFor thoughts are things, and their airy wings
Are swifter than carrier doves.
They follow the law of the universeEach thing creates its kind,
And they speed O’er the track to bring you back
Whatever went out from your mind.”
Mrs. Wilcox understood the truth, that thoughts which go out from one’s mind,
also imbed themselves deeply in one’s subconscious mind, where they serve as a
magnet, pattern, or blueprint by which the subconscious mind is inﬂuenced while
translating them into their physical equivalent. Thoughts are truly things, for the
reason that every material thing begins in the form of thought-energy. 182 NAPOLEON HILL THINK AND GROW RICH The subconscious mind is more susceptible to inﬂuence by impulses of thought
mixed with “feeling” or emotion, than by those originating solely in the reasoning portion of the mind. In fact, there is much evidence to support the theory,
that ONLY emotionalized thoughts have any ACTION...
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