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Unformatted text preview: r what may be his calling. The way of
success is the way of continuous pursuit of knowledge.
Let us consider a speciﬁc instance. During the depression a salesman in a grocery
store found himself without a position. Having had some bookkeeping experience, he took a special course in accounting, familiarized himself with all the latest bookkeeping and ofﬁce equipment, and went into business for himself. Starting with the grocer for whom he had formerly worked, he made contracts with
more than 100 small merchants to keep their books, at a very nominal monthly 70 NAPOLEON HILL THINK AND GROW RICH fee. His idea was so practical that he soon found it necessary to set up a portable
ofﬁce in a light delivery truck, which he equipped with modern bookkeeping machinery. He now has a ﬂeet of these bookkeeping ofﬁces “on wheels” and employs
a large staff of assistants, thus providing small merchants with accounting service
equal to the best that money can buy, at very nominal cost.
Specialized knowledge, plus imagination, were the ingredients that went into this
unique and successful business. Last year the owner of that business paid an income tax of almost ten times as much as was paid by the merchant for whom
he worked when the depression forced upon him a temporary adversity which
proved to be a blessing in disguise.
The beginning of this successful business was an IDEA! Inasmuch as I had the
privilege of supplying the unemployed salesman with that idea, I now assume the
further privilege of suggesting another idea which has within it the possibility of
even greater income. Also the possibility of rendering useful service to thousands
of people who badly need that service.
The idea was suggested by the salesman who gave up selling and went into the
business of keeping books on a wholesale basis. When the plan was suggested as
a solution of his unemployment problem, he quickly exclaimed, “I like the idea,
but I would not know how to turn it into cash.” In other words, he complained he
would not know how to market his bookkeeping knowledge after he acquired it.
So, that brought up another problem which had to be solved. With the aid of a
young woman typist, clever at hand lettering, and who could put the story together, a very attractive book was prepared, describing the advantages of the new
system of bookkeeping.
The pages were neatly typed and pasted in an ordinary scrapbook, which was
used as a silent salesman with which the story of this new business was so effectively told that its owner soon had more accounts than he could handle.
There are thousands of people, all over the country, who need the services of a
merchandising spet capable of preparing an attractive brief for use in marketing personal services. The aggregate annual income from such a service might
easily exceed that received by the largest employment agency, and the beneﬁts of
the service might be made far greater to the purchaser than any to be obtained
from an employment agency.
The IDEA here described was born of necessity, to bridge an em...
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This note was uploaded on 11/13/2012 for the course ACCOUNTING 225 taught by Professor Austin during the Spring '12 term at American.
- Spring '12