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Unformatted text preview: e order to burn the ships that had carried them. Addressing his men before the
ﬁrst battle, he said, “You see the boats going up in smoke. That means that we
cannot leave these shores alive unless we win! We now have no choice-we win-or
we perish! They won.
Every person who wins in any undertaking must be willing to burn his ships and
cut all sources of retreat. Only by so doing can one be sure of maintaining that
state of mind known as a BURNING DESIRE TO WIN, essential to success. 23 NAPOLEON HILL THINK AND GROW RICH The morning after the great Chicago ﬁre, a group of merchants stood on State
Street, looking at the smoking remains of what had been their stores. They went
into a conference to decide if they would try to rebuild, or leave Chicago and start
over in a more promising section of the country. They reached a decision-all except one-to leave Chicago.
The merchant who decided to stay and rebuild pointed a ﬁnger at the remains of
his store, and said, “Gentlemen, on that very spot I will build the world’s greatest
store, no matter how many times it may burn down.”
That was more than ﬁfty years ago. The store was built. It stands there today, a
towering monument to the power of that state of mind known as a BURNING
DESIRE. The easy thing for Marshal Field to have done, would have been exactly
what his fellow merchants did. When the going was hard, and the future looked
dismal, they pulled up and went where the going seemed easier.
Mark well this difference between Marshal Field and the other merchants, because it is the same difference which distinguishes Edwin C. Barnes from thousands of other young men who have worked in the Edison organization. It is the
same difference which distinguishes practically all who succeed from those who
Every human being who reaches the age of understanding of the purpose of money, wishes for it. Wishing will not bring riches. But desiring riches with a state of
mind that becomes an obsession, then planning deﬁnite ways and means to acquire riches, and backing those plans with persistence which does not recognize
failure, will bring riches.
The method by which DESIRE for riches can be transmuted into its ﬁnancial
equivalent, consists of six deﬁnite, practical steps, viz: First. Fix in your mind
the exact amount of money you desire. It is not sufﬁcient merely to say “I want
plenty of money.”
First. Be deﬁnite as to the amount. (There is a psychological reason for deﬁniteness which will be described in a subsequent chapter).
Second. Determine exactly what you intend to give in return for the money you
desire. (There is no such reality as “something for nothing.)
Third. Establish a deﬁnite date when you intend to possess the money you desire. 24 NAPOLEON HILL THINK AND GROW RICH Fourth. Create a deﬁnite plan for carrying out your desire, and begin at once,
whether you are ready or not, to put this plan into action.
Fifth. Write out a clear, concise statement of the amount of money you intend to
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- Spring '12