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Human 2.0 Products and Services 1.0 Markets
Market Segments and Market Niches 29
29 1.0 Markets Market segments Market niches Market position Customer Analysis 30
30 2.0 Products and Services Product mix Product segmentation Product life cycle Pricing strategy Promotional strategy Sales strategy
31 3.0 Resource Management Financial Resources Technical Resources Physical Resources Human Resources Research and Development Innovation Reputational
32 4.0 Operational Systems Financial Systems Financial Management systems
Payroll Production Systems Shipping
33 4.0 Operational Systems, con’t Marketing Systems Marketing mix: Product, Place, Promotion,
Sales systems Human Resources Systems Staffing
34 5.0 Management Systems Planning - What to do Organizing – achieving coordinated effort Process
Structure Leading/ Motivating – Influencing people Leadership Development
Career Development Controlling Performance Management systems
35 6.0 Culture
Culture enables an organization to: Achieve coordination Achieve control 36
36 Culture Components Consistent patterns of organization beha...
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This note was uploaded on 11/18/2012 for the course RS 101 taught by Professor Roop during the Spring '12 term at CSU Bakersfield.
- Spring '12