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and the increasing competitive threat of traditional retailers into the
online marketplace (31, 38)
online eBay Critical Issues - External 1.
5. How can eBay continue to expand the GEN Y consumer base,
through technological innovation, product innovation and pricing?
How can eBay address and capture the rapidly growing Hispanic
How can eBay capitalize on the emerging middle class in developing
countries and specifically in China?
How can eBay gain understanding of the global markets, global
technology preferences and global business practices?
How can eBay address the increasing competitive threat domestically
of new entrants and the traditional retail competitors?
of Organization Assessment
Internal Analysis 24
24 Assessing Resources and
Resources – Productive assets owned by the firm
Tangible (Physical) Financial
Technical Intangible (Organizational) 1. Innovation
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This note was uploaded on 11/18/2012 for the course RS 101 taught by Professor Roop during the Spring '12 term at CSU Bakersfield.
- Spring '12