Week_3_-_EFA_and_Organization_Assessment (1)

Competitive factors surrounding new entrants into the

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Unformatted text preview: dustry (30) Competitive and the increasing competitive threat of traditional retailers into the online marketplace (31, 38) online eBay Critical Issues - External 1. 1. 2. 3. 4. 5. How can eBay continue to expand the GEN Y consumer base, How through technological innovation, product innovation and pricing? through How can eBay address and capture the rapidly growing Hispanic How demographic domestically? demographic How can eBay capitalize on the emerging middle class in developing How countries and specifically in China? countries How can eBay gain understanding of the global markets, global How technology preferences and global business practices? technology How can eBay address the increasing competitive threat domestically How of new entrants and the traditional retail competitors? of Organization Assessment Organization Internal Analysis 24 24 Assessing Resources and Assessing Capabilities Capabilities Resources – Productive assets owned by the firm 1. Tangible (Physical) Financial Physical Technical Intangible (Organizational) 1. Innovation Reputation Culture Planning processes Patents, tradem...
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This note was uploaded on 11/18/2012 for the course RS 101 taught by Professor Roop during the Spring '12 term at CSU Bakersfield.

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