Unformatted text preview: Among
Competitors Number of and balance between
competitors Rate of industry growth Cost structure/ high fixed costs Low product differentiation High exit barriers Competitor Analysis
6. What are our competitors objectives, goals and strategies? What
are they likely to be in the future?
What are our competitors’ assumptions? How have they behaved
in the past? How likely are they to continue that behavior in the
What are our competitors’ strengths and weaknesses?
What advantages do our competitors’ have over us?
How are our competitors likely to respond to a change in our
How competitive are our competitors? How do they compete? EFA Chart
Impact 11 Critical Issues Assessment
Critical Identify highest impact/ probability EFA
items Discuss interrelations between items Assess in context of Internal Capabilities Identify 4-5 critical issues Write as “How to” statements 12 eBay External Analysis,
EFA and Critical Issues
EFA eBay External Analysis Note: This is an abbreviated version of
the External Analysis we conducted in
class. This analysis utilizes...
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- Spring '12
- EFA, critical issues