Organization as a Consumer - Organization as a Consumer-manufacturers retailers wholesalers-includes profit\/nonprofit organizations

Organization as a Consumer - Organization as a...

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Organization as a Consumer -manufacturers, retailers, wholesalers -includes profit/nonprofit organizations Characteristics -demand: price and availability -size/order of purchase: terms, conditions, and specifications -number of potential buyers -be in sync with forecasting/demand needs -buying criteria: price, quality specifications, assessing if vendor can meet demand and criteria Buying Center: Cross Functional Groups -new buy: longest process, RISK -compare to others, evaluate potential relationship
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  • Spring '08
  • YENIYURT
  • Marketing, Buying Center, -buying criteria, -economic criteria, service criteria

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